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Guide: Shop Local in Tunis and Environs – Part 1

When traveling, do you search in vain for a souvenir to bring home? You walk the streets looking for something you can easily incorporate into your home, but also reminds you of the place you’re visiting. And when all you can find are stuffed camels and cheap plastic figurines, you either return empty-handed or with tchotchkes you’ll never use.

SOUKRA founder Pauline Eveillard first visited Tunisia in 2004, and has been returning ever since. In addition to walking the streets of Tunis and its suburbs in search of local designers and boutiques, she taps into her network of friends and designers to share their favorite spots to shop.

The result is this starter guide to shopping local in and around Tunis. You’ll return home with unique and beautiful products, while supporting emerging brands and local designers, entrepreneurs, and artisans. And if you’re not traveling but still want distinctive products rooted in tradition but easily incorporated into a modern home? Shop SOUKRA!

    TUNIS

Fondouk el Attarine
Souk Attarine, Medina
In addition to being an excellent lunchtime spot in the medina, this restaurant has a boutique that carries local handmade artisan products, like Baboucheschacha slippers, handmade ceramics, fragrances, and silk scarves. Added plus: grab lunch at their restaurant for traditional dishes of grilled fish, couscous and fresh salads.

Elyssa Artisanat
4 Alkissai Street, Mutuelleville
This concept store aims to sustain traditional handicrafts by collaborating with local artisans from around the country. You’ll feel at home in this cozy shop, which carries household products that meet everyday needs. Recommended by Anissa Meddeb

Mooja Store
1 bis, Rue Salem Bouhajeb, Mutuelleville
The founder of Mooja, Farès Cherait, is bringing a wave, or mooja in Arabic, of Tunisian designers to the public. The store is a platform dedicated to Tunisian artists working in fashion, décor, music, and contemporary expressions. Farès carries modern, and sometimes funky products that are favorites of his. Recommended by Anissa Meddeb

    BERGES DU LAC

Musk and Amber
At the corner of Rue Ghar El Melh and Rue du Lac Malaren, Berges du Lac
Musk and Amber is a place where international and local design, art, and fashion connect and intersect. Founder Lamia Bousnina Ben Ayed rigorously handpicks and curates the collection for the modern, light-filled space. Brands range from Knoll furniture to Beirut-based Sarah’s Bag, to Tunisian brand Anissa Aida. You’ll also find exhibits by contemporary Tunisian artists on display. Recommended by Anissa Meddeb and Kenza ben Ghachem

    CARTHAGE

El Hanout
2 & 4 Rue John Kennedy (between Rue de l’amphitheatre and Rue d’Algérie), Carthage
This boutique on a quiet street in Carthage has been a staple for beautifully made products for years. The owner works closely with artisans to make the finest products, including foutas, baskets, and home décor. They recently opened a children’s shop next door—El Hanout Enfants. You’re also not too far from the Carthage Museum and the sleek hotel Villa Didon, a trendy spot for a drink and views overlooking the Gulf of Tunis. Recommended by Myriam Fekih-Romdhan

    LA MARSA

My Little Bagatelle
Route N9 (direction La Marsa, right after you pass the Carrefour on your left), Sidi Daoud
Say hello to Kenza ben Gachem, founder of My Little Bagatelle, who is often found at the atelier with her mother-in-law. If you like their Matisse-inspired ceramic bowls, you’ll find other handcrafted furniture, textiles, and home décor to take home. Afterwards, grab a pastry at Palet Royal Patisserie, a French pastry shop right next door.

Moka Cioccolatah
40 La, Avenue Taieb Mhiri, La Marsa
This charming boutique features bohemian pieces designed by Myriam Fekih-Romdhan. In addition to her coveted dengris, she designs flowy, diaphanous dresses, lingerie, jewelry, shoes, and bags. Myriam’s dedicated to supporting local artisans with items inspired by international trends, everyday life in Tunisia, and Berber culture.

Lyoum
27, Rue Tahar ben Achour, La Marsa
Lyoum is a prêt-à-porter brand developed between Paris and Tunis. Founders Sofiane and Claire ben Chaabane are inspired by the ease of Mediterranean life by the sea. They create playful essentials for men, women, and children, often in luxuriously soft cotton. They’re expanding beyond Tunis with pop-up shops in London and Paris, and a new lifestyle publication Hölma, that “reveals a surprising contemporary Tunisia, beyond clichés.”
 

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