Soukra Pop-Up at Le Dix-Sept in San Francisco | June 2025

We partnered with Le Dix-Sept bakery for a pop-up on Saturday, June 21, 11am-3pm, in San Francisco. Customers ordered their coffee and pastries, and shopped Tunisian apparel, home, and more. ...

Soukra Trunk Show at Hero Shop | June 2025

Join us at a Soukra Trunk Show at Hero Shop in June to shop our Mediterranean-inspired Summer collections and Hero Shop's careful edit of ready-to-wear, jewelry, shoes, bags, home, and gift items....

Summer Sips + Soukra: NYC Edition

You're invited to sip champagne, shop summer arrivals, and discover the best of Tunisian design at this private preview in Pauline's Gramercy home....

Soukra IRL Over the Years

Since the beginning - as Fouta Lifestyle in 2010 and then as Soukra in 2017 - we've hosted pop-ups and participated in fairs and events so that you can shop pieces and connect with us in person....

From the Founder: Why Cultural Exchange Programs Matter

Our mission has always been about building bridges. Connecting you with Tunisia's designers while fostering understanding between cultures. ...

Interview with Hassene Jeljeli

Hassene Jeljeli launched JK Lighting to create contemporary lighting objects using manual and industrial techniques....

Accessibility

We care about accessibility and aim to provide as many alternative navigation solutions and pleasant experiences of our website as possible. ...

Interview with preservationist Will Raynolds

We chat with Belgium-based Will Reynolds, co-Director of Cultural Heritage Initiatives at the American Society of Overseas Research (ASOR), about his work in Tunisia. ...

What’s in my Bag: Soukra Founder Edition

We're giving you an exclusive peek inside founder Pauline's signature yellow Anissa Aida bag—a perfect blend of fashion and function. ...

Soukra Holiday Shop: Best Gifts for Every Budget

Whether searching for gifts that don't break the bank or ones that are premium, all of these unique gifts have a story. ...

Soukra Holiday Shop: Gifts for Every Zodiac Sign

We've put together a gift guide determined by the zodiac signs. Discover how to shop for everyone on your list based on their sign this holiday season....

Soukra Holiday Shop: Accessories, Apparel and More

These timeless pieces are inspired by traditional Tunisian textiles and styles, so you're not only gifting a practical piece, but also a thoughtful one....

Travel: Ancient Art Curator Roko Rumora Shares his Take on Roman Tunisia

Roko Rumora, Assistant Curator of Ancient Art at the Toledo Museum of Art, shares his reflections on Tunisia’s rich Roman heritage — from monumental ruins to overlooked archaeological gems....

Travel: Culture and History in the Architecture of Central Tunis with Scholar Daniel E. Coslett

Architectural historian Daniel E. Coslett, Ph.D., shares his top 10 architectural spots, landmarks and prominent structures in central Tunis that are emblematic of the city's past....

Travel: A 14-Day Journey Through Tunisia

Soukra designs bespoke trips for travelers wanting to explore Tunisia and its richness. Through founder Pauline's resources, knowledge and network, we set out to showcase the best of Tunisia, all while listening to travelers' interests and passions....

Tunisia: Travel Concierge

Soukra founder, Pauline, brings 15+ years of travel to Tunisia to work with you on your next trip to Tunisia....