LYOUM means “today” in Tunisian Arabic, a name that pays tribute to the country’s post-revolution cultural moment. Sofiane and Claire Ben Chaabane created the prêt-à-porter clothing line in 2012 to celebrate Tunisia’s Mediterranean heart and offer an alternative to European imports. Today, LYOUM is best known for its locally made tops that honor Tunisian culinary traditions with clever phrases.

Meet Sofiane and Clare Ben Chaabane >