Flaÿou
Founded by Hella El Khiari and Thomas Egoumenides, and now led by Hella, Flaÿou is a Tunis-based integrative design studio specializing in object, graphic, and environmental design. One of its standout collections, Chich-Bich—named after the regional term for backgammon—celebrates the game through a series of playful board designs. Inspired by Egoumenides’ passion for backgammon and the rich pottery traditions of Sejnane, where artisans have been working with clay for over 3,000 years, the collection blends heritage with contemporary design.
Watch Sejnane women working the clay to make Flaÿou’s board games >
