LYOUM
Holma Magazine – Issue 2
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Created by the founders of Lyoum, the second edition of this gorgeous magazine is focused on a dialogue with Tunisia’s contemporary architects. This is Tunisia beyond clichés, a vibrant, growing community of makers and creatives who draw inspiration from Tunisia’s traditions while redefining the cultural zeitgeist.
88 pages
6.7″W x 9.4″H
In French and English
Publication directors: Claire and Sofiane Ben Chaabane
Artistic director: Nelly Bachon of Chez Nelly
Lyoum means “today” in Tunisian Arabic, a name that pays tribute to the country’s post-revolution cultural moment. Sofiène and Claire Ben Châabane created the prêt-à-porter clothing line in 2012 to celebrate Tunisia’s Mediterranean heart and offer an alternative to European imports. Today, Lyoum is best known for its locally made tops that honor Tunisian culinary traditions with clever phrases.
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