WHAT WE DO
We offer access to home décor and fashion from Tunisia’s young designer movement, and provide a platform for creative entrepreneurs to share Tunisian culture with the world.
WHY WE’RE DOING IT
Since the Arab Spring, there has been a growing entrepreneurial movement in Tunisia, with young designers using methods and materials rooted in Tunisian tradition, to create exciting, modern products. All of these items are unique, yet easily incorporated into our daily lives. Our goal is to raise awareness about this vibrant community of talented entrepreneurs and to expand the narrative around Tunisia as a place where sophisticated products are being made and where travelers can have meaningful experiences.
WHAT OUR NAME MEANS
Soukra (pronounced /sou:krɑ; sou, like “too” – kra, like “bra”) is inspired by the Tunis suburb La Soukra where many of Pauline’s friends grew up. Originally covered in orange groves, La Soukra is now home to residential and commercial neighborhoods, and is known for being the site of the oldest golf course in Tunisia —Golf de Carthage—established at the end of the 1920s.
WHO WE ARE
Since living in Tunisia as a J. William Fulbright Program U.S. Student Fellow in Art History, founder Pauline Eveillard has returned to Tunisia every few years to spend time with lifelong friends, foster deep relationships with Tunisia’s entrepreneurs and continue exploring the stories behind the people, places and products of Tunisia.